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Be Newsworthy: How to Drive Better PR Results
Every PR professional can recall cringe-worthy moments standing in front of her/his boss’ desk, or in a meeting, and being told to put out a press release for something that is most definitely not...
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Social media boundaries: Should worlds collide?
Has the arrival of social media challenged the traditional separation between personal and work lives? What should guide the decision to allow business contacts to connect through Facebook and other...
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Hollywood Spin: Great Movies Pulling Back the Curtain on PR
The West Wing was one of the first shows that treated the communications/PR profession with some class. Allison Janney’s character was one to watch. She was thorough, principled, and savvy enough to...
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Is Your Twitter Preview Selling You Short?
When I first ventured into Twitter, it was hard to discern who to follow and why I should pay attention to certain people and accounts. I sought out people with backgrounds in PR, social media,...
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Why PR Agencies Have it All Wrong When Working with Bloggers
Mad Men is a huge success partly because of what it’s selling us: nostalgia. Watching episodes of Mad Men offers us a glimpse into bustling Madison Avenue of the 1960’s and gives us a hankering for...
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3 Public Relations Trends to Expect in 2013
Between the recently dodged ‘Fiscal Cliff’ and the newly resolved NHL hockey strike, there is no doubt the role of public relations continues to grow and there is no shortage of opportunity to build...
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Crisis communications: What’s your plan?
Last month’s Applebees social media meltdown played out right alongside the Super Bowl. A couple of weeks ago, the Girl Scouts of America lost an opportunity to build bridges via social media and...
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What Happened To Etiquette in PR?
One of the first things I wanted to teach my children was how to say “Please” and “Thank you.” Manners have the ability to take you where education, training, and experience may not. As the saying...
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Top 3 Tactics to Make Your PR Rock in 2013
photo credit: ShironekoEuro via photopin cc Public relations is likely the world’s second oldest profession. While the principles stay the same, the tactics are changing quickly to adapt to our...
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PR, Social Media Backlash, and Does Any of It Really Matter?
photo credit: Narith5 via photopin cc Today’s rapid fire social media space is making tough work of traditional public relations. Is modern public relations more promotional activities to create a...
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You Don’t Have a Social Media Problem, You Have a PR Problem
Which of your favourite businesses or brands still does not have a social media presence? Many brands still hesitate to enter the social media space. When a brand is still not in the social media game...
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Public Relations and SEO: A Match Made in Heaven
Every now and then, I hear people lamenting the traditional public relations campaign. Is the traditional press release dead? Many would say so, but I lean toward the thinking that it’s more about the...
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Be Newsworthy: How to Drive Better PR Results
Every PR professional can recall cringe-worthy moments standing in front of her/his boss’ desk, or in a meeting, and being told to put out a press release for something that is most definitely not...
View ArticleClik here to view.
Social media boundaries: Should worlds collide?
Has the arrival of social media challenged the traditional separation between personal and work lives? What should guide the decision to allow business contacts to connect through Facebook and other...
View Article
